• Font
  • Family
  • Foundry
  • Designer
  • Sample
  • Article
  • Help

Avant Garde Gothic Alternates Are Back

Date:2005-03-19 05:45:49| News|Browse: 12|Source: The FontFeed|Author: Stephen Coles
IntroductionITC Avant Garde Gothic's alts are a trademark of '60s and '70s de

ITC Avant Garde Gothic's alts are a trademark of '60s and '70s design, but have seen a huge resurgence of late. Maligned by some, sought by many, Herb Lubalin's logo-turned-typeface has become a go-to font for hipsters and fashion mags the world over. Thanks to our partner, Elsner+Flake, The Avant Garde ligs and alts are now back in digital form. Now you too can combine 'P' and 'R' in a most unnatural way. Yum.

Here are some more examples of designers who have fallen victim to the charms of the Avant Garde alternates and ligatures:

Jürgen Siebert (of FontShop Germany) on Avant Garde »

Alex White on Avant Garde »


By using the new ITC Avant Garde Gothic Pro and its built-in OpenType ligatures and alternates you have a far easier access to a fuller range of extra glyphs.

But this new release comes with a caveat: the italics are simply slanted obliques, so if proper italics are more important than easy access to alts and ligs, the savvy shopper should still choose the E+F version.

MoreAvant Garde Gothic Alternates Are BackFollow Fontke
Relevant font designer
Relevant font foundry
Avant Garde Gothic Alternates Are Back Comments
Guest Please obey the rules of this website. Unclear?
Avant Garde Gothic Alternates Are Back Latest comments
No relevant comments
Recommended comments