Avant Garde Gothic Alternates Are Back
ITC Avant Garde Gothic's alts are a trademark of '60s and '70s design, but have seen a huge resurgence of late. Maligned by some, sought by many, Herb Lubalin's logo-turned-typeface has become a go-to font for hipsters and fashion mags the world over. Thanks to our partner, Elsner+Flake, The Avant Garde ligs and alts are now back in digital form. Now you too can combine 'P' and 'R' in a most unnatural way. Yum.
Here are some more examples of designers who have fallen victim to the charms of the Avant Garde alternates and ligatures:
Jürgen Siebert (of FontShop Germany) on Avant Garde »
Alex White on Avant Garde »
By using the new ITC Avant Garde Gothic Pro and its built-in OpenType ligatures and alternates you have a far easier access to a fuller range of extra glyphs.
But this new release comes with a caveat: the italics are simply slanted obliques, so if proper italics are more important than easy access to alts and ligs, the savvy shopper should still choose the E+F version.
Joph Broadcast Graphics
- ·The Great Comic Book Heroes, by Jules Feiffer
- ·"Jesus Music" ad for Myrrh Records
- ·Type terms: the animated typographic cheat sheet
- ·20 Houses. A New Residential Landscape exhibition, Wallpaper* Architects Directory
- ·Chinese College Student Invents Smog Font
- ·Once Upon DESIGN: New Routes for Arabian Heritage
- ·Hollywood Star Matt Damon Wrote Better Chinese than Chinese Stars
- ·The Form Book by Borries Schwesinger
- ·The Future of Sex poster
- ·10 Top Romantic Fonts on Valentine's Day!