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Levato: A New Serif (and Tattoo?)

Date:2012-04-02 13:23:11| News|Browse: 0|Source: Fonts.com Blog|Author: Matt Brinkerhoff
IntroductionFrom hand-carved glyphs, to the printing press, to the Web…typogr

From hand-carved glyphs, to the printing press, to the Web…typography has breached many new frontiers throughout history. These innovations allowed language and knowledge to spread throughout the world. While significant, none of these innovations have had such a profound effect on personal style & expression. For the first time, Fonts.com and Tattly are combining forces to bring fine typography to the human body.

We met the Tattly team during a visit to the Studiomates workspace in Brooklyn. It was there we met Tina Roth Eisenberg, who originally founded Tattly because "Temporary children tattoos are often hideous looking…I was ready to put designy, cool, typographic tattoos on my daughter's arm". Tattly has since evolved to include carefully-curated temporary tattoos from over 40 artists . When the idea to simultaneously release a new typeface as a Tattly tattoo was mentioned, we knew that we had to make it happen!

"Being a designer first and foremost, nothing makes me happier than typographic Tattlys. I think our Levato Tattly does a great job of capturing the beauty of the typeface and the playfulness of Tattly." Says Tina. We couldn't agree more – it was great meeting and working with Tattly!

The release of Felix Bonge's beautiful new serif Levato provides the perfect opportunity for this collaboration. With today's release of Levato, temporary tattoo pioneers Tattly have simultaneously released a custom-designed Levato tattoo sheet on Tattly.com. Levato's custom ligatures and swash characters provided a smorgasbord of material for Tattly's designers, and the result is a sheet of words and phrases expertly set in Levato. Enjoy!

Matt Brinkerhoff holds a bachelor's degree in E-Business from Champlain College and has experience in user experience, multivariate testing, design and Web development. Through his work as a freelance designer, Matt developed an affinity for typography years before joining the team.

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