Just My Type: A Book About Fonts
The digital age took what was essentially an antiquarian hobby-the study and identification of typefaces and fonts-and turned it into a flourishing present-day avocation.
What font do you select when typing at your keyboard? And which do you prefer for your e-reading? Baskerville? Verdana?
How much do you know of the magical history behind your choices?
Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type.
He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective.
Just My Type also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House.
- ·Barbe à papa Cotton Candy
- ·Alphabet Stories by Hermann Zapf
- ·The Future of Sex poster
- ·Type terms: the animated typographic cheat sheet
- ·London Underground's iconic Johnston Sans typeface
- ·Benetton identity redesign
- ·Ad for Hello Dummy! by Don Rickles
- ·Food Not Bombs hypothetical redesign
- ·Ad for Vincebus Eruptum by Blue Cheer
- ·Moving Hands (Helena Hauff Remix) by The Klinik, official video