In Use: Helvetica for Kartell
Here's something from the Typographic Happenstance Department. Kartell uses a typeface as crisp and clean as their ultra modern furniture: Helvetica.
But earlier this month, San Francisco designer/photographer Graham Hicks caught the Kartell logo in a rougher state:
"After a quick visit to Stout Books to pick up a little book I noticed the Kartell furniture store up the street was being repainted. The huge Helvetica logo had been masked off with orange tape making some interesting shapes."
Joph Broadcast Graphics
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