Esquire and Condé Nast Traveler
The new Esquire featuring their custom typeface, Granger.
The new Condé Nast Traveler featuring Leitura Display.
Some magazines stick to strict templates and the same typefaces for years, but most are in flux. For them, new typefaces are introduced for feature stories, weights and sizes are toyed with in departments each month, and, most notably, custom typefaces are commissioned for updates or full redesigns. In addition, major publications like GQ are constantly championing new releases — in an age where few specimens are printed, magazines are some of the best places to turn to for new fonts in use.
Two major magazines have gone through recent redesigns — both choosing the same sans serif but completing their overhaul with very different serifs. Esquire and Condé Nast Traveler have both cleaned house withGraphikfrom Commercial Type. Inspired by the appealing geometry of 20th century modernism, this face has been used in other magazines but it still signals a fresh start for both publications.
Graphik and Mercury Text for Esquire
Graphik and Granger for Esquire.
To accompany Graphik, Esquire went to Commercial Type again, this time commissioning a new display serif calledGranger, named after their long-time editor in chief. Similar in manner toMelior,Ibis, andRePublic, Granger is proud and masculine, typically set in all caps (so far). For primary body copy, the magazine sticks withMercury Text. It's worth recalling that H&FJ originally developed Mercury as a display font for Esquire. Perhaps Granger will expand into an entire family someday.
Graphik for Condé Nast Traveler.
Traveler chose an existing, relatively new typeface well-suited for editorial design: DSType'sLeitura. It's a stylish serif that looks as elegant in text as it does in display. Unabashedly feminine, its italics dance in small captions and headlines throughout the magazine. Leitura Display's swashes, recurrently applied, look like they've caught a coastal breeze. It's a playful kind of luxury.
Their tagline is "Truth in Travel" and Graphik fulfills the first part — restrained, matter-of-fact treatments for department headers and confident features with titles like "27 Reasons To Love L.A. Now". Leitura fulfills the second part — lush, aspirational waltzes through Vienna or a "A High Wind in Jamaica".
In Esquire though, Graphik plays more of an Everyman. It's tiny, it's huge. It's italicized and underlined. It's even combined (and sometimes at odds) withHeroic Condensed. I have to wonder: is this the new Esquire man? Represented by a no frills, unassuming sans serif? After years ofCrank 8andStag, which felt like a dad trying to wear his son's clothes, it's a smart turnaround.
See also: Graphik reviewed by Kris Sowersby for Typographica.org
- ·The Future of Sex poster
- ·Top 100 Fonts.com Web Fonts for May 2016
- ·47 free tattoo fonts for your body art
- ·How to sell your typefaces
- ·Once Upon DESIGN: New Routes for Arabian Heritage
- ·Alphabet Stories by Hermann Zapf
- ·Type terms: the animated typographic cheat sheet
- ·TypeDecon Digital Download
游客ReviewFS Emeric字体：一款令人愉悦的新字体font article没看看有这款字体啊
我在这儿Review网页设计中的艺术字体设计与排版（1）font article很好 值得学习
新蒂字体 授权使用： 无需备案免费使用的情况： 在个人电脑上安装、打印个人文档、个人网站、博客、微博配图 需要备案免费使用的情况： 设计有可能商用的稿件（在商用时购买商业授权）、用于免费提供给他人的印刷品（印量在500份以内，且无需获得印刷品行政许可）的情况、用作没有品牌冠名的公益广告、用作完全免费（不能含有收费项目）的软件及网络服务。 需要购买个人授权的情况： 个人网店的装饰、个体商...