The Egotist Network
The Egotist Network is a platform for building city-specific designer communities. Each community has its own site, topped with a newspaper-inspired nameplate. While all the sites use the same page template each has its own identity via their logo. I wish there was more variation on the theme, but it's a nice idea overall.
While not every nameplate is remarkable, the series offers a good lesson in what does and does not work for this sort of typography.
Logos set in Knockout (H&FJ), Goudy Text (Adobe), and Futura. It's not clear why Toronto gets to be full black while the others are gray. Click to enlarge.
The most successful logos go easy on the drop shadow. Lighter is always better on these. You also get a cleaner result when you separate the black type from its shadow by adding a white outside stroke or layer between the two.
There are a few examples of a hatched shadow, or what type historian Rob Roy Kelly called a ray shade. It's a nice effect, employed by trendsetting websites like The Book Cover Archive and The Design Cubicle. A word of caution, though: the web's diagonal stripe fetish increases the risk that this method comes across as a fad. In any case, The Phoenix Egotist's logo is lovely. I can't place the type — if it's type at all. The closest font I know isDessau Plakat. Update — the typeface is a modifiedTelegrafico.
Logo set in Agincourt (ITC). Click to enlarge.
David Quay'sAgincourtis a good blackletter for contemporary work. It has that "gothic" flavor, but it's more readable to an audience who is more familiar with Roman forms.
Logo set in Neutraface (House Industries). Click to enlarge.
Atlanta sports what is probably the most striking shadow. The name looks great inVerlag, but (unless rasterization is to blame) the designer inexplicably switched toNeutrafacefor the tiny text. A lighter weight of Verlag orNeutraface No. 2, with its higher horizontals, would be better. Too often I see folks using the original Neutraface as if it was bulletproof. Those low-waisted novelty letters (E, R, A) simply don't work at that size. They're meant for display typography.
Logo set in Liquorstore (Chank). Click to enlarge.
The Minneapolis Egotists can be praised for buying local, usingLiquorstoreby native son Chank Diesel. They could have also gone with the more sophisticatedRefrigerator Deluxeby Mark Simonson of St. Paul, but Liquorstore was inspired by hand painted signage in the area, so it's hard to get more legit than that. The praise is slightly diminished by their rushed "10,000", set without tighteningEngravers Gothic's tabular '1'.
Logo set in a modified Gotham (H&FJ). Click to enlarge.
The Houston design is quite a clever tribute to its city. AGotham'S' is swapped with NASA's "worm", in a subtle reference to Houston's Space Center. It reminds us how a simple change can transform the feeling of a typeface. They need some kerning help, though — that third 'T' is looking awfully lonely.
That's my brief take. Of course, a lettering veteran like Jim Parkinson, with scores of newspaper logos under his belt, would have more intelligent things to say about these. I'll ask him to chime in.
Update (Dec 29, 2010) — Ben Pieratt is partially responsible for these designs, which explains the similarities with the BCA identity.
David Jonathan Ross and Cyrus Highsmith's 3D logo work for Fortune
How to apply a layered shadow to webfont text
- ·The Future of Sex poster
- ·Top 100 Fonts.com Web Fonts for May 2016
- ·47 free tattoo fonts for your body art
- ·How to sell your typefaces
- ·Once Upon DESIGN: New Routes for Arabian Heritage
- ·Alphabet Stories by Hermann Zapf
- ·Type terms: the animated typographic cheat sheet
- ·TypeDecon Digital Download
游客ReviewFS Emeric字体：一款令人愉悦的新字体font article没看看有这款字体啊
我在这儿Review网页设计中的艺术字体设计与排版（1）font article很好 值得学习
新蒂字体 授权使用： 无需备案免费使用的情况： 在个人电脑上安装、打印个人文档、个人网站、博客、微博配图 需要备案免费使用的情况： 设计有可能商用的稿件（在商用时购买商业授权）、用于免费提供给他人的印刷品（印量在500份以内，且无需获得印刷品行政许可）的情况、用作没有品牌冠名的公益广告、用作完全免费（不能含有收费项目）的软件及网络服务。 需要购买个人授权的情况： 个人网店的装饰、个体商...