U&lc Volume Twelve: The Danger of Predictions
Ed Gottschall's editorial column in Volume Twelve number One of U&lc stated, "… As ITC moves through its 15th year, it is appropriate to consider how the world of typography has changed since 1970 and where we believe it is heading by the year 2000." Gottschall goes on to write about how he believes that millions of people in offices around the world will be using typefaces like the Helvetica® or ITC Garamond™ designs, instead of typewriter faces. While Gottschall was correct about that prediction, he could not have known that Monotype Imaging would also acquire ITC in 2000.
In Volume Twelve Number Four, Gottschall provided an additional view into the future in his "ITC's Technology Update." In the article, he writes about over two-dozen companies that were on the cutting-edge of technological change in graphic communications. Of these, only six are still in business. Apple® was one of the six – but it was only given four lines of copy in the 1985 article.
Three new typefaces were also announced in the pages of Volume Twelve, the ITC Mixage™, ITC Élan™ and ITC Esprit™ designs. They are all around today.
Steven Heller, who was recently awarded Smithsonian Institution's National Design Award for "Design Mind", and attended the White House luncheon hosted by Michelle Obama, along with fellow NDA winner – and Lifetime Achievement recipient – Matthew Carter, was one of the contributing writers to Volume Twelve. Heller continued to contribute to U&lc for many more years.
Click the PDFs below to find out what else was in U&lc Volume Twelve.
Volume 12-1 (Low Res).pdf (15.3 MB)
Volume 12-2 (Low Res).pdf (16.7 MB)
Volume 12-3 (Low Res).pdf (16.1 MB)
Volume 12-4 (Low Res).pdf (17.0 MB)
Volume 12-1.pdf (69.3 MB)
Volume 12-2.pdf (77.1 MB)
Volume 12-3.pdf (73.8 MB)
Volume 12-4.pdf (76.3 MB)
Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs.
- ·The Future of Sex poster
- ·Top 100 Fonts.com Web Fonts for May 2016
- ·47 free tattoo fonts for your body art
- ·How to sell your typefaces
- ·Once Upon DESIGN: New Routes for Arabian Heritage
- ·Alphabet Stories by Hermann Zapf
- ·Type terms: the animated typographic cheat sheet
- ·TypeDecon Digital Download
- ·Linotype Ad: "Linotype vs. Intertype"
- ·The 52 best free graffiti fonts
游客ReviewFS Emeric字体：一款令人愉悦的新字体font article没看看有这款字体啊
我在这儿Review网页设计中的艺术字体设计与排版（1）font article很好 值得学习
新蒂字体 授权使用： 无需备案免费使用的情况： 在个人电脑上安装、打印个人文档、个人网站、博客、微博配图 需要备案免费使用的情况： 设计有可能商用的稿件（在商用时购买商业授权）、用于免费提供给他人的印刷品（印量在500份以内，且无需获得印刷品行政许可）的情况、用作没有品牌冠名的公益广告、用作完全免费（不能含有收费项目）的软件及网络服务。 需要购买个人授权的情况： 个人网店的装饰、个体商...