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Fontke.com>Article>Details

Logo swap

Date:2011-06-13 18:43:11| News|Browse: 176|Source: Typography Daily|Author: Mirko
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IntroductionGraham Smith had a good idea to demonstrate the power of good bra

Graham Smith had a good idea to demonstrate the power of good branding, he swapped some famous brands' logos with their competitors' logos. This shows well how quickly type is recognized and how the text itself is almost secondary.

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