Citroën Créative Awards winner creates a personalised hatchback
Italian artist Flavio Melchiorre has won the First Prize at the Citroën Créative Awards. The competition saw artists and designers vieing to create a personalised version of Citroën's DS3 hatchback, which will be launched next year as a commercially available version of the car.
The brief was tocreate an original graphic that can be applied to the Citroën DS3 dashboard and roof, with the entrant being asked to 'respect the values of the DS3 (audacity, dynamism, optimism, personalisation)'; consider the project's international dimension and create something that would work in many different countries; and create something that could be easily applied to straight-off-the-production line cars.
We caught up with Flavio to find out more.
DA:What's your background?
FM:"My background to date has been centered around preparing myself to become the very best creative designer I can. I attended the UED (European University of Design) in Pescara (Italy) between 1997 until 1999. Since then, I have been working as graphic designer for different companies, developing projects for international brands like Miss Sixty Group and Fiba. In 2008 i've founded my own studio, Idro51 Creative Design.
"After 10 years of experience in typography, advertising and fashion, I've developed my personal style. I find inspiration in my own life experiences, in people I met and places I visited. i bring my art to life by combining free-hand drawings with chromatic and iconographic effects."
DA:What prompted you to enter the competition?
FM:"The chance to express my art through an international brand like Citroën and compete with artists from all over the world. I'm a guy who love challenges, who loves putting himself to the test.
"That i could share my work with a greather audience is what convinced me to participate."
DA:Describe the concept for your artwork and how you developed this?
FM:"I specifically constructed my artwork for the DS3. It describes the Citroën's world. Starting from its logo--which is hidden in it--i developed a complex pattern that express its brand identity using the gold colour to express luxury."
DA:How will the cars with your designs be made available?
FM:"My artwork will be launched in 2011 along with other new DS3 personalisation options. I don't know in which countries it will be available--if it were up to me, it would be all over the world!"
Here's how the artwork is applied.
- ·The Future of Sex poster
- ·Top 100 Fonts.com Web Fonts for May 2016
- ·47 free tattoo fonts for your body art
- ·How to sell your typefaces
- ·Once Upon DESIGN: New Routes for Arabian Heritage
- ·Alphabet Stories by Hermann Zapf
- ·Type terms: the animated typographic cheat sheet
- ·TypeDecon Digital Download
- ·Linotype Ad: "Linotype vs. Intertype"
- ·The 52 best free graffiti fonts
游客ReviewFS Emeric字体：一款令人愉悦的新字体font article没看看有这款字体啊
我在这儿Review网页设计中的艺术字体设计与排版（1）font article很好 值得学习
新蒂字体 授权使用： 无需备案免费使用的情况： 在个人电脑上安装、打印个人文档、个人网站、博客、微博配图 需要备案免费使用的情况： 设计有可能商用的稿件（在商用时购买商业授权）、用于免费提供给他人的印刷品（印量在500份以内，且无需获得印刷品行政许可）的情况、用作没有品牌冠名的公益广告、用作完全免费（不能含有收费项目）的软件及网络服务。 需要购买个人授权的情况： 个人网店的装饰、个体商...